Digital Marketing is the most significant element of online marketing, which uses internet and web-based digital technology including mobile phones, desktop computers and other digital devices and platforms to advertise products and services worldwide. The term digital marketing is generally used to refer to any online marketing consultation that targets potential customers in an interactive and digitally based manner. The digital marketing technique is increasingly being applied by companies in all industries for the promotion of services and products. In recent years, digital marketing has gained much more prominence as companies have come to realise its powerful capabilities. A strong online presence through a well conceived and executed digital marketing campaign can help to achieve higher sales and improved company profits.

Digital Marketing Automation helps to streamline and automate the process of online marketing. It enables the advertiser and the marketer to focus on the strategies and ad copywriting, without being bogged down by the traditional, time-consuming aspects of a conventional marketing strategy. Digital marketing automation includes email marketing, Pay per click management, ad creation, and tracking, and other related activities. This helps in the quick achievement of desirable goals and improves efficiency in the process of conducting business.

Traditional Marketing Many businesses, both large and small, spend considerable money on traditional marketing campaigns. While the purpose of traditional marketing is to obtain new customers and build brand awareness, digital marketing campaigns tend to be geared towards capturing current customer attention. However, the effectiveness of a digital marketing campaign depends upon the touchpoint or interface it generates. Touchpoint comprises of factors like call to action, content, instant messaging, buttons, and banners.

Email marketing campaigns are highly effective in capturing customer attention as they allow the user to get in touch with the advertiser at any convenient time. This also helps in building customer loyalty. Email marketing campaigns help in building brand awareness as well as improving customer loyalty. The best part about this form of digital marketing campaign is that it enables you to track your results in real-time.

Social Media Strategy Social media is the buzz word of the moment. The major players in this segment include Facebook, Twitter, YouTube, LinkedIn, Pinterest and StumbleUpon. A social media strategy helps in creating an online identity for your brand, ensuring that your customers have a clear view of your company's offerings. Apart, from providing a platform for interactions, social media also offers analytical insights. A digital marketing agency ensures that these platforms deliver personalized messages across the board.

Ad creation Digital marketing strategy often involves creating custom advertisements as well as enhancing the visual elements of the advertisement. An advertiser needs to study the target audience and choose the appropriate keywords that will be used in the advertisement. These keywords can help in increasing traffic on the search engines. Further, the advertisements should be designed in a manner which will encourage users to share the content with others. Experts in the digital marketing agency then optimize the copy for optimal results.

Search Engine Optimization A SEO expert looks at the content of the website in a holistic manner to evaluate its relevance to the queries. He or she guides the search engine in ranking the site in the top 10 results. A digital marketing agency uses the latest technologies and techniques to make the website more user-friendly. This helps in increasing the conversions.

Traditional Marketing Most traditional marketing strategies have been rendered ineffective by the advent of digital advertising platforms. Research shows that traditional ways of reaching out to the target audiences are no longer effective due to the advent of the latest digital technology. Most traditional marketers are also adapting to the changing market dynamics. Hence, the number of traditional marketers in the industry is slowly dwindling.